Generative AI

Pose Tracking

ÖkoEcho

ÖkoEcho

During my 14-week ArtCenter Study Abroad program in Berlin, I had the freedom to explore the city's landscapes and the surrounding European culture. This immersive experience culminated in a project designed to reflect the nuances of life in Berlin, bridging the gap between my observations and creative expression.

Year

Summer 2024

Summer 2024

Role

UX Research, Product Design

UX Research, Product Design

Duration

14 Weeks

14 Weeks

Journey of exploration

Overview

In recent years, governments have begun setting limits on carbon pollution in many industries to help fight climate change. People should also take action to help reach net-zero carbon emissions by 2050.

Why Berlin ?

  • Government Support : City promotes eco-friendly policies like electric vehicles and energy-efficient buildings.

  • Transportation System :Berlin’s public transport helps people drive less and cuts carbon pollution.

  • Environmental Awareness : Berlin residents actively participate in recycling and environmental protection.

  • Weather : Berlin’s changing climate makes it a good place to use energy-saving technology.

Insight

"People worry about climate change but need to see how they can help by cutting carbon emissions."

Sample project image

Mobility Convenience:
Balancing eco-friendly transport with time constraints and practicality.

Budget Management :
Reconciling sustainable practices with cost of living and social activities.

Concern vs. Reality :
Bridging the gap between environmental concerns and practical involvement.

Mission Statement

“To track the daily carbon footprint of Berlin residents and empower local communities to actively participate in creating green spaces.”

Process

Project Overview

An innovative platform that tracks your daily CO₂ emissions from transport, home energy, and food. It lets you save unused emissions to offset future ones and rewards sustainable habits with monthly points. These points can be redeemed for rewards, while your actions help inspire others in the community.

Sample project image
Sample project image

Feature 1

Keep track of your footprint :

  • Users can track their CO2 emissions and see their progress toward a 100% neutral lifestyle.

Real Time Tracking :

  • By using email parsing technology, people can track their carbon footprint with no effort. It’s also possible to connect e-commerce accounts. In addition, GPS can be used to capture people’s locations and modes of travel.

Feature 2

Unlock Reward :

  • Users can use their points to unlock coupons and get discount on sustainable products and service.

Sample project image

After Thoughts

Years ago, I came across reports on carbon fees that caught me by surprise—mostly because I hadn't yet considered the environmental toll of carbon emissions. Before visiting Berlin, I imagined it as a gloomy, industrial hub similar to old British factory towns, a stereotype rooted in my view of Germany as a powerhouse of industrial design. However, I found Berlin to be remarkably green, with a culture that deeply values both the environment and social interaction. This shifted my focus toward how to sustain such a commitment while influencing other nations.



During the design process, I encountered a gap between theory and reality. For instance, tracking users' carbon footprints 24/7 triggers significant privacy concerns. Moreover, the cost and practical feasibility of a government-led project remain major hurdles.

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